This article explains the need for secrecy on set and how hard it is to achieve.

"Before a two-day shoot inside Pacific Rim National Park Reserve even began on March 20, it was shrouded in such secrecy it was code-named the Untitled Sports Movie.
"To preserve the content of the material you're trying to capture, with such a large fan base who know the nuances of the books so well, you have to go over-and-above ordinary means of protection," co-producer Bill Bannerman explained.
"It's to give the director and the group the space they need to work," he said, adding the fan fervour is understandable. It's the nature of the beast. They analyze and want to know, but you're building a film one shot at a time. So when people see only one piece of the puzzle, they might take it out of context. It only represents two per cent of the grander scheme." "
The whole article can be seen HERE

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